Scientific American (12x) synthesizes science, technology, policy and business into the clearest views of our future. Leaders turn to its pages to learn about important ideas early months or years before other media recognize their importance. This expertise at pinpointing emerging trends and concerns has always been the hallmark of SciAm. The magazine acts as a bridge between the research community and those who can put these discoveries to work. SciAm enables razor-sharp targeting of the best-informed, most innovative decision-makers on the planet. Among your best prospects, these are the people driving change...those who are actively looking for solutions to complex problems...leaders who are putting information, possibilities and implications together to make an impact on the world. (Domestic Circulation: 450,000/ Worldwide Circulation: 540,000)
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	SCIENTIFIC AMERICAN Mind (6x) SciAm Mind gives readers substantive information on the science of what makes us us. Our expert writers consider and define how we make choices. Whether multitasking saves time. How memory works. The latest findings on ADHD, depression and stress. In each issue of the magazine, readers find fascinating articles that they know they can trust because they are backed by the authoritative SciAm brand. SciAm Mind is aimed at inquisitive adults who are passionate about knowing more about how the mind works. Reaching these well-educated, highly involved readers with your message is good thinking! (Circulation: 160,000)
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	SCIENTIFICAMERICAN.COM ScientificAmerican.com is the premier resource of science information on the Internet. Our online capabilities offer advertisers placements that provide immediacy, engagement and mobility. The ScientificAmerican.com redesign (launched 10/10) reflects the growing expectations of our users, and is the first step in the reinvention of the Scientific American digital experience an experience that will grow dramatically through 2011. The new ScientificAmerican.com clarifies navigation and makes it easier for sophisticated web users to get to the information they want. The site offers well-organized, full-spectrum content – web exclusive articles as well as content from the magazine, videos, slideshows, podcast, interactive tools, and more. We provide channels for users to be able to talk to the people behind the content and have a conversation with other SA users and users can follow the science action via Twitter and Facebook. In 2011, our content will become even more accessible through a variety of digital platforms smart phones, iPad and more
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